Outting Dumbledore

I can't decide if this is a brilliant marketing strategy or a lack of artistic discipline. It kind of reminds me of George Lucas' special editions where, instead of screwing up everything with sequels, he just goes back and essentially rewrites (mutilates) the story that everyone already loved. I can only imagine the fun people on Youtube are going to have resplicing scenes from the Harry Potter movies to make Dumbledore's homosexuality even more apparent.
I also can't help but wonder what's next. Is Rowling going to admit that Hermione is really a Shakespearean-encoded reference for Hermaphrodite? Could she be trans-sexual?
And does it make anyone else think of The Family Guy's recent rewriting of Star Wars?