I just saw the following ad at Toysrus.com (don't ask why I was there, just know it was surely for some very important scholarly research...).
So...any thoughts on this one? Doesn't it seem especially...oh...religious? I don't seem to recall any images of Geoffrey kneeling at a manger for their Christmas ads ("Why lies he in such mean estate, where ox and g'raffe are fe-e-eding").
Where do people think these three king's are going?
Are we supposed to think that Melchior is bringing baby Jesus a Wii?
Also, this might be the first time I've seen a Three Kings Day ad like this at all. Does this represent a larger cultural shift in TRU's target demographic?

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